guest post by Dennis Muigai
All websites and blogs are repeatedly looking for new ways to boost blog traffic. There are thousands of blogs out there that only have a few thousand visitors a month yet they post frequently and employ simple SEO techniques. What are they lacking? You may ask yourself, but the answer to this question is not simple. Over the years, big minds in the blogging and the online marketing world have devised very many ways that you can use to boost blog traffic. However, After a rigorous online research, I found few conclusive and reliable guides that explain how you can effectively boost blog traffic. This is why I chose to make a detailed post about all the strategies that I could get.
Boost Blog Traffic
Over the course of this lengthy post, I wii explain what great bloggers do. I have also tried to explain why and how they do it. I must warn you that the strategies explained below do not show overnight results, you have to employ them for some time before you can start noting massive traffic growth.
Without further ado, let’s jump in and start exploring.
1. Share Your Posts more than once
Ever noted how many bloggers just hit the share button after the post is published and they forget about it? Well, I have been a subscriber of many blogs and I sure can attest to this. Let me ask you a question, If Mark subscribes today because he loves your post, does it guarantee that he will also read your older posts? The answer is ‘Hell NO’! Most readers hit the subscribe button and then wait for all your future posts, but not many remember to visit your past.
If you want to increase your blog traffic, you can not do it by just focusing on the here and the tomorrow. Just because it is online does not mean that everyone has seen it. And, just because it is in the past does not mean that it is no longer useful.
To boost your blog traffic, share your older posts about any viral topic that is being discussed at your blog. Here is a good example.
Let’s say you posted a post last year titled: What is Franchising?
The post did or did not go viral at that time, but it still was published last year. This year, due to research done or maybe demand, you finally published another post: How great Business Minds are Franchising. However, there is this guy Mark in the comments section that asks what franchising is because he has no clue what it is. People do answer him, but then after a couple of comments another person asks the same question. This is the perfect moment to share your older posts about franchising with your audience again. You can share them on Facebook, tweet them and then send them out to your email subscribers. Alternatively, you can add a comment telling Mark to check out <a link to last years post> for more information on what franchising is.
This will ensure that people remind themselves what franchising is and also Mark and those like him will learn what franchising is.
Remember that a blog is most times an investment, so your return here is that the more ‘Marks’ there are out there clicking on the link, the more your blog traffic increases. Just ensure that you send them all related links in one message not in multiple messages; in case you decide to email your subscribers. IN addition, you can add a little explanation of why you thought the ‘old’ posts might be of help..
Okay, I know that some of us may have reservations on doing this because they consider it spamming. However, always remember that your relationship with your audience also depends on giving the best value for their subscription and what better way to do this that to ensure that they understand the topic at hand. However, do this in a smart manner since you may start losing subscribers if all you do is re-share your older posts.
2. Get the big names in your niche to write for you
Is there a blogger who pops up every time you search something related to your niche? Maybe not every time, but at-least more than 50% of your searches?. Think of how large that person’s online following is and then think of the possibilities if you were able to utilize their audience on your blog. How do you do it?
Simple, just approach these influential people in your niche and ask them to contribute a post(s) in your blog. If you have a big blog, they may say yes, but most times you will need an incentive to woo them to your blog. Paying them to contribute on your blog is the best incentive, but you can make it more enticing by promising to share their website to your audience and maybe allow them to link back to their site in the body if the post.
It doesn’t end there, its not just their post that you need, its their audience, so you have to state it clearly that they have to share their posts to their audience.
It is not an easy deal to get influencers to do this, but it certainly is worth the effort. In addition to just increasing the visitors to your blog, you may add a hundred more subscribers to your blog and if you sell things on your blog, you may note an increase in sales.
Do this often and your blog traffic is guaranteed to leap to astonishing highs.
3. Content will always remain King
Google, the most widely used search engine, gives you the best posts about a topic as the first results of any search. The less your blog has to offer, the further it can fall in the search engine results. If you write the best content in your niche, then you may as well fall on the first page of search results and this increases the chances that people will actually find your posts and click on them. The good thing about this is that complete strangers will start vising your blog and most strangers don’t take long to become avid readers of your blog if it keeps popping up on every search they make.
Many bloggers say that size doesn’t matter, but in essence, it does. Unless you are writing news, you need to write lots of words to ensure that you can share valuable content about a topic. Explaining how to increase blog traffic in just 300 words becomes impossible if you are aiming at becoming the top blog in this topic. If you have read very big blogs like neilpatel.com, you might have noted that their posts have their word-count in the thousands, not the hundreds. And sure enough, the website pops up a lot when you search a topic related to online marketing. If you do not believe me, visit other top ranking sites and see for your self.
Note that although word-count matters, quality matters too. Never compromise on the quality of your writing while reaching for quantity as this may chase readers away. In addition, there comes that point where you get a topic that cannot be discussed in more than one thousand words, that is okay too.
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4. Post frequently
The ideal frequency of posting is impossible to state with certainty, but there is no way you can post one time month while still holding the dream of having the most visitors in your niche. If you ask me, posting once or twice a week is ideal for most blogs. Increasing the number of posts on your site increases the number of posts that attract visitors. If every post attracts 1000 visitors, 3 posts could attract anywhere from 2500-3000 visitors.
However, always remember that for your blog to be maintain its increasing visitors, you have to ensure that your pursuit for lots of blog posts does not affect you content quality. I once saw a blog with a posting frequency of about three posts per week, but their traffic was still in the hundreds because their posts were lacking in many areas.
As you increase the frequency of your posts, ensure that you maintain the same level of high value content.
The best example of how posting frequency works in in online magazines. Many magazines post lots of articles per day and sure enough, they are able to generate hundreds of thousands of visitors each month.
5. Reference you own articles
Referencing your own articles is very simple and also very effective if done right. In the body of your posts when you state something that you have made a tutorial about, always make it a hotspot with an underlying link to your tutorial. Every time a visitor clicks on that hotspot, that is one more unique page view that you just generated for your previous posts.
Lets say that you have a knitting website and Emily, one of your many lucky visitors is reading your latest posts: Types of Knitting.
The post is less than 2000 words, so you do not have enough space to explain about the many advantages of each type. However, while reading paragrapgh nine about the third type of knitting, Emily indeed notices a hyperlink in a statement like, <…. has many advantages…> and she continues to clicks on it and it takes her to a previous article that you had written on the specific type of knitting and its advantages. Easy, right?
Actually, this is what most influencers do as it ensures that Emily gets a better idea of what she is reading. In addition, you also get an extra page view from Emily and anyone else who is clicks on that link.
There is no limit to the number of links you can use on your own site, but it beats the logic to bombard your readers with links to your other articles. Five references are enough for one post.
6. Reference other People’s post
Remember a few lines back where I explained how to add references to your own articles? Well this is no different. In-stead of linking to a post that you had posted, why not link to a post that another person had posted. That way you increase the chances that they too will reciprocate the favor and reference you in their own posts. Do you know that being referenced by multiple influencers in your niche could give you a good boost towards becoming an influencer yourself? Yes it does, and it is because of this simple fact: if influencers can trust you with their audience, then the audience feels comfortable exploring your site with the assumption that you are great as whoever referred or referenced you.
However, always reference to other people’s post with a grain of salt. Not all popular posts are great posts and not all popular posts are written by influencers. Do your research well before choosing to reference someones article in your post. In addition, only give references in your own niche since you want visitors interested in what you are writing.
7. Build relationships with other bloggers in your niche
No man is an island. Blogging is a very successful endeavor is you don’t attempt to do it alone. Building healthy relationships with our ‘competition’ increases the chances that their audience may note this and become visitors to your site. However, the visitors may become repetitive and even end up as part of your audience. Creating good relationships comes in may ways for example creating webinars together, post referencing, guest-posting and the list runs on.
My advice is this: competition is not enmity. Join communities with other bloggers and writers in your niche and build good connections there. These are the people who will allow you to guest post on their sites. These are the people who will share ideas that you’ve never heard of. And this are the people to whom you will share your posts and they will then share them in their social media circles. Just be sure to return most of these favors duly.
Keep Reading; There Are More Ways To Boost Blog Traffic
8. Guest Post endlessly
What is guest posting? One fact I know is that guest posting is not filling other people’s websites and blogs with your posts. It is also not a series of random posts that appear everywhere on the web. Instead of these two strategies, which is what most people do when starting out, why not become smarter about guest posting. If you are focused on the health niche, you do not have to guest post in blogs in the finance niche; unless you are a freelance writer who wants to increase their portfolio.
Always approach guest posting seriously. Visit average traffic blogs when starting out and then move on to high traffic blogs and magazines as you go. There are many people who guest post on low traffic sites just because their posts are readily accepted. However, the fact that these sites have low traffic also means that there is little chance of getting any serious traffic back to your site. You need to guest post in sites that are either fast-growing or already developed blogs in your niche. That way you increase the chances that some of the audience may click on any references to your site and explore your site some more. That way you get new visitors and you might as well convert them into an audience with time.
Always remember that very big blogs do not allow any outbound links back to your site, so you have to write a killer bio at the end of your posts. Linking your site in the bio means that any person who clicks on it will either be taken to your landing page or any other page of choice.
9. Be Active in Communities where your Audience Frequent
Forums, forums, forums! Engaging with like minded individuals away from your blog is one of the best ways to boost your traffic. Think about it, if you have visited any online community that discusses a specific niche or topic, then you should have noticed that anyone who is someone in the blogging industry will not just lay back and read peoples postings and comments. Big bloggers comment on other people’s discussions while creating their own threads of discussion.
There are various ways to know where your audience or future audience hangs out. You can use search engines or even visit the most popular blogs in your niche and check to see where the people go after reading the posts. Niche based communities or even general discussion forums like Quora are a good place to interact with people in their real world and get a feel of what they like and what they distaste. After that, you can steer your posts towards their tastes.
Being a frequent commentator and contributor keeps you in good terms with the audience there and if you reference your blog, or just let it known that you have a blog, then you could enjoy a massive explosion of traffic.
A good thing to keep in mind is that you should follow their rules well and also avoid spamming. Filling the site with links to your posts may make it clear that you are trying to generate visitors to your site and they will distaste you for that. Be smart!
10. Make Use of Easy SEO Tactics
In the last three years, I have seen a rapid change in what makes an SEO technique worthwhile and what makes it damaging. A few years ago, stuffing keywords in a blogpost was the go-to technique for search engine optimization. However, after constant misuse of these technique,it is no longer a great idea. If you are in a quest to employ SEO, you have to ensure that you can keep up with the changing world of SEO. However, if you are not well versed with SEO, you can always use the services of SEO specialists for a fee.
However, there are some platforms that are more SEO friendly than others, especially when using simple techniques. A good example is the widely used WordPress platform.
11. Kindle and Other E-Book Publishing platforms
Are you a published author of an e-book(s) or a writer of PDFs? If the answer is yes, then you have a very strong marketing tool right in your hands. If you have read a good e-book or PDF recently, you might have noticed that in the first or last few pages of the book there was a section filled with a bio and contact information of the author. This is where you will find links to the Author’s website and every reader has a chance to click on any of these links and visit the author’s blog or website.
E-books are downloaded more when free and this means more likely chances of turning the readers into your blog’s visitors
Some of you may be a little disappointed by this method, but I assure you that there is more. What do you use when you need a more detailed explanation of something that you just need to mention in your book? In the body of your book, you may need to reference useful information about something you are discussing or something you just need to mention. This is where you need to use your blog in your examples.
Some few references of your posts never hurt and it acts as a good source of blog traffic especially when your book makes it to the list of viral books. Just ensure that you do not misuse them as the the readers may see your book as a market for your blog and miss the whole meaning of the book.
Be smart here!
12. Social Media
What is social media? I know that is a stupid question, but think of what social media can do for your blog. Sharing your posts on social media is a very good way to ensure that all of your blog’s and your personal social media followers are able to read your posts.
With links to your posts, your social media updates may be just what your blog needs to have a good boost in its traffic.
In another light, does your blog have social media sharing buttons for your readers. If your answer is no, then you need to do something about your blog. With so many blogs to read from, and with most of them placing social media sharing buttons in their posts, not many readers are willing to copy the link to a post and share in each of their social media accounts. They would have been willing two-three years ago, but these days, that just ‘ain’t’ happening.
Making it easier for your readers to share your posts on social media is very important to increase your posts’ shares.
Place sharing strategically on your blog so that any reader can simply share your posts by just a click of a button.
As for your photos, making it possible to share them on instagram and pinterest is also very advisable as these photos can link back to your posts if done in the right way. Social media remains the ultimate traffic generation tool for all bloggers. You just have to do it right.
13. Ever-Green Content
If you have ever done a good research for content, you know that there are posts that will go out of the first two pages of Google’s search results in just a few weeks. And we all know how being on the first or second pages of Google’s search results is beneficial to your blog traffic. What if you were able to create posts that will remain on the first two pages of search results for more than six months; or even more depending on how good you are. It can be done, but just like all good things, you must be willing to ‘walk’ the extra mile.
An ever green post means a post that will still be valuable to your readers for a very long time. It is a fact that not all posts can be evergreen, but there is a way of lengthening the amount of time they remain ‘viral’.
One great strategy is writing about topics that will always be needed by your readers. For example, if you are in the health and fitness niche, weight loss is a good place to go since there will always be someone out there who wants to lose weight. If you are in the online marketing niche, talking about starting out is also a good way to go since there will always be aspiring starters who will be in need of your content.
However, every blogger knows this and writes content on these evergreen topics, so you have to make your content unique; give them something they cannot find elsewhere.
The second strategy is to post in-depth content that covers everything humanly possible about a topic. If you Google any topic, you will note that the results that maintain the first page of search results are not from shallow posts, or posts with wrong or misleading information. Aim to make a go-to post for each topic you write.
Another tip for evergreen posts is not to write too much about one-time events. For example, writing a post about an event that will occur in 20th May means that by 20th June, your post may be useless. Write posts that will remain relevant for years, like How to and DIY tutorials that will remain relevant for longer.
14. Tune Your Blog For Faster Loading
Most readers who visit you from a search result in Google only stick because your site does not take minutes loading. And this is especially so for mobile and tablet users. If you want to optimize blog traffic, ensure that visitors do not have to wait for a minute for your site to load. The problem with not optimizing your blog for mobile is that a mobile user will just hit the cancel button and scroll down to another search result and click on it, and that is just another visitor that you lost to your competition.
Optimizing your blog is easy since there are free or cheap plugins that you can create a version of your blog that runs optimally on mobile phones.
15. Use Graphic Design with Back-link Licensing
Are you a photo-shop guru? Most people aren’t. Adding photos in your blog posts makes them humanly enjoyable and also illustrates your points. In addition, video illustrations and recordings are also an integral part of blogging and it is always cheaper to prepare them yourself instead of hiring people to do it for you.
Do you know that you can also use these graphic products to boost blog traffic? How, you may ask, but the answer is not as complicated as you might imagine.
Since there are many sites that offer free copy-right free photos and videos, you should not prevent people from using yours. What you should do is create a kind of licensing policy that dictates that every person who uses your graphic products should embed a link back to your site in, on or below each of your photos or videos.
That way, every time a user clicks on the photo or on a link showing that the photo is courtesy of your site, they will be taken to your blog. Many people love freebies and may never link back to your site, but you can always hunt them down by using Google’s search image function. Ask them politely to add the link and they most likely will.
16. Start an Email List
Email subscribers are one of the most dedicated of all your traffic, apart from trusting you with your email, they also take their time to click on the links that you email them.
Not all of your visitors hit that subscribe button, and you seriously do not need everyone to do it. Let only serious people subscribe, since some subscribers rarely click on your emails, and this is where you draw the line between useful subscribers and dormant subscribers
Online research has shown that some hours after email subscribers have been sent the link to a post, the post records a high spike in traffic, and this is what you want, right?
To increase your email list, consider giving people a freebie that is both enticing and will help them. A good example is a PDF or some classes. It is human nature to love freebies and you should exploit that.
Please leave your comments, questions or suggestions below. Thank you.
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About the author:
I am Dennis Muigai. I believe in using words to deliver helpful information that will help, advice and inspire readers. This is why I am a full-fledge writer on a mission to help others make it in freelance writing and blogging. I also write about a bunch of other topics like technology, health and Internet marketing.
When not reading or having fun with my friends, I craft articles and blog-posts for blogs and websites and offer free advice for anyone looking to succeed online.
Reach me at: Dennis Muigai.com