When you are making a living by freelance writing for clients, you need to make sure that you are taking every possible opportunity to gain new clients. The holiday season is a great opportunity for you to find new clients who need quality writing services. Gaining these new clients can be easy if you know the right way to address new clients. Building a portfolio can be very important when approaching potential clients. If you have previous samples you can show potential clients, you will have a much better chance of writing for them during the holiday season.
Make sure your writing is brief and to the point
When it comes to online writing, most readers are going to have a very short attention span. You need to make sure that you keep your message brief and to the point. With brief and concise writing samples, your clients will know that you are familiar with the style of writing which is most popular during the holiday season. Make sure to keep your writing samples free from fluff and any ramblings. Professional writing samples will be key in helping you land new clients during the holiday season.
Get out and socialize
You never know where you are going to meet new clients. Writers can trick themselves into thinking that the only way they will land new clients is by advertising online. However, the most successful writers know that you can find clients anywhere. Go to business socials and other events where you are bound to meet business owners. While shopping for your Christmas gifts, a quick conversation with a shop owner can quickly turn into a very lucrative client.
Ask for testimonials from previous clients
There is almost no better marketing tool for a freelance writer than a good recommendation. If you have ever written sales text before, now can be a great time to ask your past clients for a testimonial. These testimonials can serve as a great tool for landing new clients. Everyone is more willing to hire a professional who has a great track record.
Be conversational in your writing
No one wants to feel like they are reading a textbook when looking into a new product. It is important to remember to be conversational when you are writing for your clients. Read your writing out loud before sending it to a client. It can be easy to not notice how rigid your writing sounds when you aren’t hearing it in spoken word. Write as if you were talking to a friend about a new product. This will help you to connect to your readers more easily than before. Clients love to see a writer who can give them copy that isn’t as generic as most work they have seen before. Stand out by putting your personality into your writing. This can help you land more clients this holiday season than you might have once thought possible.
Use stories to connect with your readers
Anyone in sales knows the power of a story. This is a very speedy way to build rapport and connect with a potential buyer. When writing about a certain product, the use of a mini-story can help the reader more fully understand the product. These stories can also help make the product you are trying to promote stand out more. This is essential to turning an on the fence buyer into a paying customer. Don’t go overboard on these stories. As stated earlier, your writing must be concise and to the point. Make your stories short, sweet, to the point, and effective. This type of wiring is much more web-friendly and sought after by clients who promote their products online.
Make sure to address both pros and cons of a product or service
When writing about products, it is a common mistake to completely avoid talking about any cons or downsides of a product. Even the most loved products in the world have a downside. For example, a sought after luxury car will come with expensive insurance and high gas prices. Addressing both the pros and cons of a product or service will give readers a fuller picture of the product or service in which they are reading about. Clients love to see a writer who is able to review all aspects of a product or service; not just the good ones.
Offer holiday discounts
During the holiday season, there are many promotions that are offered in a wide range of different industries. Offering holiday deals on your writing services can be a great way for you to land new clients during the holiday season. Also, you could offer deals where clients do not have to pay any cost up front. Alternatively, they would only have to share with you a percentage of their revenue that was generated from your writing services. This could be a great way to land clients and end up making much more money than you would have to begin with.
Don’t bore your readers
There are many product descriptions out there that merchants could easily copy and paste onto their websites. Your clients are hiring you to entice their readers and excite them about their products. You need to make sure that you aren’t just listing the features of this product in bullet lists and boring sentences. You must spice up your product descriptions more in order to make your services worthwhile to your clients. Study online writing that you find exciting and fun to read. Take elements from this style of writing and apply it to your own unique style. Clients will respond much more positively to upbeat and fun writing than they ever would to a boring and mundane style of writing.
Make sure to be specific in your writing
When writing sales text, you need to make sure that you are writing about all of the specific details of each product. If you are writing about a certain style of electric toothbrush, make sure that you are writing about the reason why this particular toothbrush is best for your teeth. Don’t just write about features that are available on a wide variety of electric toothbrushes. Clients love to see writing that is specific and pertinent to each product individually.
Contact clients with samples of your writing
If there is a certain product you are very excited about, you may be able to turn that excitement into money in your pocket. For example, if you are an avid snowboarder and you have a favorite board you love to ride, you can contact this company about writing for them this holiday season. Every company is very open to the idea of selling more of their products during the holiday season. If you introduce your writing services in a persuasive enough way, you many find that you can write for some of your favorite companies.
Finding more clients this holiday season is a win-win situation for every party involved. Your clients will quickly see the amazing quality of your writing services when more of their products are being sold. With the additional money coming in from your new clients this holiday season, you will be able to enjoy the season of giving more with a flexible holiday budget.