When you work as a freelancer, getting new clients is the challenge that you face in your early days. This is quite common with most freelancers because credibility in the initial stage of your career is questionable.
Once you pass this testing phase, you can have a shy of relief, as getting new projects become comparatively easier for you.
For a newcomer, a website can play a crucial role as it can improve client engagement with your services. By using proper sales funnel and tools, you are on your way to find more leads for your freelancing business via a business website.
A business website can help you grow your freelancing business in various ways, with certain benefits.
Benefits of Website for a Freelancing Business
The website is the gateway to your freelancing business, that helps you knock more opportunities. Most of your leads, revenue, and clients come via the website if marketed properly. Here are some benefits you get out of website:
Lesser Expensive Marketing Channel: Making a website for your business is quite cheaper, if you compare it with any other marketing channel. Besides, making a website from scratch is something you don’t do every day. So, if you develop a website, it stays for years.
Help in Generating New Leads: A website is a great way to develop new leads for your freelancing business. With the newsletter, contact form, Call-to-Actions buttons, you have numerous ways to capture new leads for your freelancing gig. All these tools can be created through plugins, hence even a coding layman is good to work on them with basic customization.
It is up to your creative best to decide how you leverage your lead capture funnel on your website.
Enhance your Professional Credibility: When you have a dedicated website for your services, clients are more likely to favor your professionalism. A professional looking website instills sense of trust among clients and over the years your credibility as a freelancer improves.
Leads from Organic Search: With proper technical and off-page SEO, your website could feature in top Search Engine Result Pages. If you are contesting for low competition keywords, there are great possibilities that you get featured on first 5 search engine rankings.
And, if something of that sort happens, you are in for a long term. Search engines are daily used for millions of searches all around the world. When people come to know, there is some genius far away from them, but still is capable of working for them they can hire your services.
Overall, a website is a perfect alibi for your services, professionalism, and testament. Remember, you don’t have to have a fanciest of the website. A simple, sober and 4-5 page website shall bring the world of wonders for your freelancing business.
Raghabendra is going and flowing steadily with his new ventures. He is the mastermind behind Freelancing Jack. He also is heading a team of SEO professionals and content writers. And, he has put priced value on his name and that helps him pull out great results in his projects.